Peugeot 2012 outline

Peugeot: 1,700,000 sales worldwide in 2012. Increase in the sales of assembled vehicles overseas and continuation of the Brand’s move up-market.

• 1,700 ,000 vehicles sold in 2012
• Peugeot 4th marque (Cars + LCVs) in Europe
• 208 : 221,000 worldwide sales, leader in the French market in December
• Sales outside Europe : 44 % of total sales 
• China: sales growth of 24 % (market: + 7%)
• Successful launch of the 301
• Move up-market: success of the diesel hybrid HYbrid4 range (19,000 orders)

In a generally depressed European market and overseas markets with contrasting fortunes, Automobiles Peugeot recorded in 2012, 1,700,000 sales worldwide of assembled and CKD vehicles.

However, three quarters of the drop (-19.6 % compared to 2011) is accounted for by the interruption during the first half of the year of deliveries of CKD kits to Iran Kodhro (amounting to 313 ,000 units), a consequence of the strengthening of international sanctions against Iran.

On the other hand, the sales of assembled vehicles, at 1,555,000 units, fell back only 6.1 % compared to 2011.

Launches crowned with success: 208, HYbrid4 range and 301

Automobiles Peugeot maintained a rapid pace of product launches in 2012, with five major launches and several models launched in overseas markets.
 

Produced in France and in Slovakia, the 208 was launched in all European markets in spring 2012; it continued its international deployment in international markets during the second half, to be completed in early 2013 with sales in Russia and its industrial and commercial launch in Brazil.