For Peugeot, exploring the future of the automobile means rising to three major challenges

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For Peugeot, exploring the future of the automobile means rising to three major challenges:

Revealing what makes the Marque unique.

Peugeot uniquely combines emotion and the pursuit of perfection in all its activities. It is this synthesis that underlies its ability to stay abreast of the times.

Meeting the environmental challenge.

The Marque is investing in a range of technologies to meet mobility needs without sacrificing driving enjoyment. Peugeot continues to improve the efficiency of its engines, as well as, developing ground¬breaking technical solutions. During 2010, Peugeot will be launching an electric vehicle, the iOn. In 2011, the Marque will be introducing the Peugeot 3008 with its HYbrid4 diesel hybrid technology, and a micro-hy¬brid system e-HDI. In 2012, a plug-in version of the hybrid technology will become available.

Developing a new mobility.

Peugeot is the only manufacturer to provide a global mobility offer with cars, commercial vehicles, scooters and bicycles and a large service offer. Peugeot also intends to stay one step ahead in terms of services, with its innovative Mu by Peugeot mobility offer.
For Peugeot, exploring the automobile of the future requires a new look at its styling, and this is clearly demonstrated with the SR1. It embodies the strongest, most extreme and purest expression of the Peugeot Style of tomorrow and also displays a new look corporate Lion.
For Peugeot, exploring the automobile of the future also means renewing its identity in all its activities around the world. Therefore, Peugeot is adopting new graphic codes.