| PSA Peugeot Citroën, a participant at the Planète Durable exhibition, is clarifying its commitment to sustainable mobility. The Group’s commitment takes the form of 10 practical objectives, most of which are measurable and all involve the entire workforce. The aim of this commitment is to meet the three key challenges identified by the Group and directly linked to the activity of automotive manufacturers: the greenhouse effect, road safety and urban mobility. | |
| This road map is reflected in a plan of priority actions revised yearly by the Executive Committee. These objectives relate to product performance, environmental management of the manufacturing base, the Group’s social responsibility worldwide, corporate governance, urban mobility and responsible communication. Three of the ten objectives are more directly visible for the customer: - The Group’s first objective is to remain the leader in low emission vehicles. PSA Peugeot Citroën is therefore continuing to invest in environmental technology. The Group sold almost one million vehicles emitting less than 130 g/km of CO2 worldwide in 2008, with a 46% share of the European market in vehicles emitting less than 110 g/km of CO2. - The second objective involves using more and more green materials in the design of Peugeot and Citroën vehicles. The Group is seeking to raise the amount of green materials to 20% of polymers by 2011. The average amount of recycled materials or materials of renewable origin was 6% in 2007. By way of example, 12% of the materials used in the design of the Citroën C3 Picasso are green materials. - Another objective relates to road safety. By 2011, one million Peugeot and Citroën vehicles on the road in Europe will be fitted with the emergency call system. The Group has been actively investing in this road safety initiative since 2003. Some 650,000 vehicles equipped with the emergency call system are on Europe’s roads today. The Group is committed to making this system more widely available this year by making it more affordable. The Group’s sustainable development policy is being presented on its stand at the Planète Durable exhibition, where members of the public, who are concerned about more responsible consumption, can discover: - a Peugeot 207 emitting just 99 g/km of CO2, reflecting the effectiveness of the progress in conventional combustion engines; - a Citroën C-Cactus concept car with an electric motor, illustrating new developments in the design of the “essential vehicle”; - an eco-driving simulator, giving visitors a chance to test their driving skills in order to reduce their fuel consumption and CO2 emissions; - two Peugeot bicycles, offering a lighter mobility option. Virginie de Chassey, Sustainable Development Representative, said: “Our sustainable development policy is clearly one of our assets for getting us through the automotive crisis. The Group registered more patents than any other French company in 2008, most of which related to the environment and road safety, and is more committed than ever to designing cleaner and safer cars”. |
Saturday, April 4, 2009
PSA Peugeot Citroën’s sustainable development policy : a clear and concrete commitment using measurable objectives
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment