A new era. CITROËN reinvents

At 90 years old, CITROËN is opening a new page in its history, with a new visual identity, new customer relations and a new line of products.
CITROËN is presenting its new brand dynamic today, 5 February 2009, simultaneously in 34 countries.

The presentation takes the original form of a film, shown on the birthday of its founder, André Citroën.

In a difficult economic context, and in a period of changing automotive uses and new relationships between customers and brands, CITROËN is taking action and reinventing itself.