A Cabriolet for all Seasons

A proven track record…

Flash back … to the Geneva Motor Show in 1998, where Peugeot’s vision of driving pleasure took on a new form in the shape of the 20♥ concept car generating emotion, admiration and desire …

Memories of the elegant 401, 601 and 402 ‘Eclipse’ models of the 1930s were stirred, reviving Peugeot’s close association with a motoring concept based on driving as the mood takes you, in Coupé or Cabriolet configuration, through the ‘magic’ of a retractable rigid roof that folds into the boot space.

The years 2000 and 2003 saw this expertise developed further with the 206 CC 2+2 and the 307 CC with four full size seats, popularising a concept which was considered elitist accessible to the all in the 21st Century. The successors to that first generation have already appeared, with the 207 CC and now the 308 CC, which received its premiere at the Paris Motor Show.

By the end of November 2008, Peugeot had produced some 650,000 Coupé-Cabriolets for enthusiasts of this lifestyle motoring concept, making Peugeot the world leader in this body style.

Since the launch of the 307 CC in 2003, the structure of the lifestyle market in the M1 segment has undergone a number of profound changes. Recently, cabriolets with a retractable rigid roof have become more popular than vehicles with a more vulnerable ‘soft top’.

For the majority of customers, the 307 CC is the household’s main car. It is chosen for its clever design and for its elegance, but is also greatly appreciated in daily use for its comfort, specification and ride quality.

The 308 has already replaced the 307 hatchback and SW versions, offering all the benefits of its successor while at the same time imposing its new identity, modern feel and strong personality.
In the same vein, the 308 CC with its four full-size seats capitalises on all the original benefits of the 308, but still embodies the ‘307 CC’ with Peugeot’s Coupé-Cabriolet expertise. Attracting customers by touching their ‘emotional chord’ through its attractive design: ‘a Cabriolet for all seasons’, the 308 CC is one of the stars of the Geneva Motor Show.

An attractive design.

With its balanced forms, both in Coupé and Cabriolet configurations, the 308 CC cuts an elegant figure: modern and dynamic, with a graphic style emphasised even further by light reflecting contours – an exceptional vehicle with a strong temperament that clearly shows its allegiance to the world of prestige Coupé Cabriolets; Low-slung, with an aerodynamically positioned front windscreen, a deeply profiled lower front panel, generously sculpted sides with chrome bead decorating the windows, prominent haunches, an original bootlid and spectacular LED rear lights featuring curtain of red light technology, the 308 CC is certainly not lacking in
personality.

The exclusive passenger compartment has an undeniable personality, creating the impression of a grand touring car. The sculpted front seats with their integral head restraints have an inbuilt ‘Airwave’ warm air diffuser which provides warm air around the occupants neck. The rear seats mirror this distinctive design and offer rear accommodation that is surprisingly generous for a Cabriolet.

The door panels also have an exclusive design, incorporating an elegant and robust metallic inner door handle. The sports steering wheel, special finish of the instrument panel and the ‘black lacquer’ centre console complete this sylish up-market theme. In terms of the ‘sporty’ or ‘haute couture’ feel of the car, the 308 CC is trimme with dynamic fabrics, leather or the excusite ‘integral leather’ trim.

This now extends to the entire passenger compartment which is rare in this segment. In Black, Vintage or Beige, the attractive interior trims differ according to the range of body colours: fashionable Pearlescent White, subtle ‘Terre d’Ombre’ (dark brown) with an orange spangled effect, and also the established favourites: blue, red, black and grey are available.
A typical CC specification Meticulously designed to enhance the day-to-day comfort and convenience of its occupants, the 308 CC offers a multitude of ‘everyday’ benefits
oriented to the best Coupé-Cabriolet lifestyle. A fully automatic retractable roof Taking centre stage, the fully automatic retractable roof can transform in 20 seconds and its operation can be viewed on the colour display, turning the car into a dynamic coupé or an elegant cabriolet according to the mood of its occupants.

In harmony with the seasons.
The cabriolet configuration can even be enjoyed in cold weather, whether it’s making the most of early spring, saying no to winter or driving with the roof down in beautiful snow bound landscapes.

Peugeot offers all these pleasures to the occupants of the 308 CC, thanks to its protective architecture, its intelligent air conditioning (which adapts its operation to the Cabriolet body shape), heated seats, its windstop and. its remarkable ‘Airwave’ system built into the front seats, which acts like a scarf by diffusing warm air that can be adjusted for temperature, flow and direction.