The new Peugeot 107 “Eco-friendly” through and through

Its love of the city dates from the Spring of 2005, though it is more than happy to take the motorway out of town ... With more than 322,000 units produced (to the end of September 2008) and owners among the best ambassadors of its numerous qualities, the 107 provides an efficient and clever response to the needs of urban mobility and does so with a smile on its face.

The 107 is attractive… Its fun-and-youthful appearance, multiple body colours and cute-shaped headlamps light up the road as well as the lives of its customers. For these customers, style counts for much in their choice of car and still remains a strong decisive factor. The 107 offers key benefits … Its handling and low running costs, important and distinctive criteria of choice in its segment, together with its stylish appearance and affordable purchase price, result in a user satisfaction level way above the market average. The 107 expresses youthfulness … Like most vehicles in this category it is purchased as a second or third car in the family, the 107 stands out from the competition particularly by the prevalence of owners who are females in its customer base (69%, a quarter of them under the age of 35), a higher proportion of single people living with their parents and a lower proportion of retired people.